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Advice For The Struggling Young Equestrian
Posted by Averill Pessin on
Notes To My Daughter: Life Lessons At The Horse Show
Posted by Averill Pessin on
As parents, we hope our children get two main things from their sport: Short-term fun and long-term life lessons. Here are some I have shared with my daughter … You are not the richest kid at the horse show. Or the poorest. But you may be one or the other, some time in your life. If you are humble and kind and work hard, you can be blessed with great opportunities and a wonderful life, no matter how thin your wallet is. Put your phone down and clap. Be in the moment. Celebrate your accomplishments, but be gracious. Be happy...
What is a Brand Ambassadorship?
Posted by Averill Pessin on
My Barn Child is just finishing up our 3rd year of business. And we have had brand ambassadors for 2 1/2 of those years.We'd had 3 crops of new girls and, throughout each process of adding new faces to the brand, there is one thing we have noticed about the vast majority of riders looking for brands to rep:They don't have a full understanding of what a brand ambassador is ... Or does.It varies greatly, from company to company, and even from industry to industry. Ambassadorships are typically not the same as "sponsorships", but companies choose their own language so...
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- Tags: ammy status, brand ambassador, equestrian brands, social media ambassadors, social media marketing, sponsored rider
Ambassadorships & Amateur Status
Posted by Averill Pessin on
Hi guys! Just a quick PSA because I loves-ya! I get a LOT of emails about brand ambassadorships from riders who are over 18. If you are no longer a Junior rider, PLEASE be aware of the guidelines for amateurs for the circuit or organization you compete in. In MANY cases, amateur riders are not able to accept ambassadorships because they often involve free or discounted products. By accepting an ambassadorship, if you are over 18, you could possibly break rules and risk losing your ammy status. In my opinion, there are very few ambassadorships worth being forced to go...
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Posted by Averill Pessin on
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